General aviation

New Canadian ultra low-cost airline set to launch in 2019

Enerjet says it will rebrand a launch ultra low-cost operations in 2019.

The Canadian Ultra low-cost air market is expected to get more crowded in 2019, with Enerjet announcing it will launch services in the new year.

Enerjet says it will rebrand and join Flair and Swoop in the ultra low-cost market by the end of the year.

Indigo Partners has signed on as a key partner in the venture. Indigo has stakes in a number of airlines around the world, including Frontier of the United States, and European low-cost operator WizzAir.

“We believe we can significantly increase the size and competitiveness of Canada’s domestic and trans-border aviation market by offering an ultra low-cost alternative to the high cost of air travel,” said Bill Franke, Indigo’s Managing Partner in a statement. “Our goal is to be in the market by this time next year to help more Canadians visit family and friends over the holidays and for years to come.”

Tim Morgan will serve as lead investor and Chief Executive Officer of the new airline.

“We believe there are millions of Canadians who would jump at the chance to have a simple, safe, and affordable alternative to the sky-high costs of air travel.”

Tim Morgan, CEO

Morgan was a co-founder and Chief Operating Officer at Westjet, which started as a low-cost alternative to Air Canada. It has since moved more upmarket, offering international flights and a higher-end premium business class.

Morgan says Enerjet will expand to offer a network flights across the country and into the United States. No details were released.

Enerjet is based in Calgary, and currently operates charter flights with Boeing 737NG aircraft. Edmonton-based Flair started in a similar way.